Rising prices might be impacting sales, but chocolate continues to entice consumers.

Ice Breakers Flavor Shifters marks an addition to the brand, broadening its lineup as consumers seek new forms of sensorial stimulation in their gum choices.

More than half (56%) of Americans replace traditional meals with snacking or by eating smaller meals.   

While the breakfast category has mostly remained stagnant, producers continue to innovate.

Food, including confectionery and chocolate, is the number 1 driver of cross category purchase and second most purchased category overall.

Last year, the company delivered 150 million fruit servings, and it is already at that point now, with several months remaining in the year.

Products range from a Fritos x Twisters partnership, to a Claussen x Baked by Melissa pickle cupcakes collaboration, to Cheetos Pretzel Bites from Pretzelmaker.

Mars is celebrating the 100-day countdown to Halloween by helping uncover how consumers celebrate and shop leading up to the Halloween holiday

Category producers entice consumers with adventurous flavors and BFY benefits.

The pretzel category rose 6.4% in sales over the past year.