Articles Tagged with ''consumers''

While the breakfast category has mostly remained stagnant, producers continue to innovate.

Food, including confectionery and chocolate, is the number 1 driver of cross category purchase and second most purchased category overall.

Last year, the company delivered 150 million fruit servings, and it is already at that point now, with several months remaining in the year.

Products range from a Fritos x Twisters partnership, to a Claussen x Baked by Melissa pickle cupcakes collaboration, to Cheetos Pretzel Bites from Pretzelmaker.

Mars is celebrating the 100-day countdown to Halloween by helping uncover how consumers celebrate and shop leading up to the Halloween holiday

Category producers entice consumers with adventurous flavors and BFY benefits.

The pretzel category rose 6.4% in sales over the past year.

Extruded snacks are having a bright year, and producers expect the success to continue.

Challenges persist, but producers express optimism about the category’s future.

To overcome industry obstacles and entice consumers, producers are getting creative.