Chips made out of potatoes are a well-known household staple, especially while watching sporting events at home. The category has been shaking things up, though, with the release of new formats, flavors, and proteins.
92% of Americans are embracing the sweet spirit of the Valentine’s Day season, saying they plan to share chocolate and candy with friends, family, and loved ones throughout the first half of February.
Tortillas are known for their versatility—they can be used in tacos, quesadillas, burritos, and more. It’s no surprise, then, that the tortillas category has been doing well over the past year.
Second Nature Brands is quickly becoming a powerhouse, originally bolstered by three brands: Sanders, Kar’s Nuts, and the self-titled Second Nature Snacks brand.
Transcending traditions and breaking the status quo, the new year’s top flavors and colors represent consumer resolve to boldly choose products that appeal to their personal aesthetics and reflect their unique values.
The puffed and extruded snacks category is having a great year: all of its subcategories are up from the same time period last year, per Circana data, and consumers are returning to gatherings where snacks like Cheetos, Funyuns, and other snacks are omnipresent.