Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.
Candy Industry Publisher Doug Peckenpaugh visited Minneapolis-based Maud Borup and spoke with its president/owner and communications and sustainability director.
Chocolate is a treat that will never go out of style—whether it’s a consumer purchasing it for their own consumption, or perhaps as a gift for friends or family, it is a well-loved dessert.
Some candies don’t fit neatly into one column or another. That’s okay; the “other” candies like marshmallows, spreads, interactive novelty items, and such seem to be fitting into consumers’ candy budgets just fine.
Candy has played a role in cultural traditions and celebrations for thousands of years and continues to be enjoyed by most people as an occasional treat.