According to IBISWorld, tortilla production in the U.S. has grown 3 percent in the past five years thanks to the fact that tortillas, especially ones boosted with ingredients like spinach and whole wheat, are perceived to be healthier than bread during a time when consumers value nutrition.
As much as the tortilla category stays the same, it also has been striving to include more clean-label, non-GMO, and organic options. The standard white flour or corn tortilla that you see on grocery shelves will continue to persist, but consumers may see vegetable options like sweet potato tortillas alongside them, too.
Maria and Ricardo’s, a manufacturer of high-quality tortillas based in Canton, Massachusetts, has announced the launch of a new online store locator on the company’s website.
Potillas LLC, which manufactures and sells Potapas Gluten Free Potato Tortillas, is launching a new line extension, Veggie Medley Potapas, joining Original Potato and Sweet Potato Potapas already in market.
Jose and Mary Tamayo embarked on a pathway of innovation in 1977 when they opened La Tortilla Factory in Santa Rosa, CA. It was Sonoma County's first taquerÃa, but the Tamayos distinctively dubbed it a "Mexicatessen", and it put the family on the map. Patrons could order burritos and tacos from the storefront deli, and in the back, they had a machine and bags of masa to produce each day's fresh corn tortillas.
Better-for-you tortilla pioneer La Tortilla Factory has long integrated itself into thriving Sonoma County and supports several area outreach programs.
The 2018 TIA Convention & Expo will take place June 1 and 2 at the JW Marriott in Palm Desert, CA. This is the top industry event exclusively dedicated to the tortilla and tortilla chips industry.
Tortilla chips and tortillas are as American as they come, even though they are, of course, of Mexican origin. Manufacturers are putting their own spin on new products to entice consumers to buy more, and also to keep the category fresh.
The scope and variety of snack foods and baked goods continues to evolve across the U.S. foodservice landscape. Snack producers and bakeries, often working in collaboration with restaurant operators, continue to work to build interest and intrigue across all dayparts, including the omnipresent snacking segment, while still remaining comfortingly familiar. It's a delicate balance, and understanding customer motivations and emerging menu trends is the first step.