As is the case with many bakery products, better-for-you is a leading subcategory.

The tortillas can be found at most major Northern California grocery chains, plus some in Southern California and Texas. 

Oladito Organic Tortillas are available in three varieties: Organic Traditional Flour, Organic Whole Wheat, and Organic Jalapeño.

Old El Paso and Cinnamon Toast Crunch are bringing fans together with the first-of-its-kind Dessert Taco Shell.

Tortillas are known for their versatility—they can be used in tacos, quesadillas, burritos, and more. It’s no surprise, then, that the tortillas category has been doing well over the past year. 

Convenient and organic meals offer a hassle-free alternative to dining out, takeout, or hours spent in the kitchen.

The retailer’s new line includes snacks, desserts, beverages, and other items.

The new design is intended to give the bakery product line a more ‘festive’ feel.

Tortillas have become a versatile carrier for many meals. While typically associated with Mexican foods, tortillas can be used across a broad range of foods and cuisines.