Oreo is inviting consumers to create a personalized cookie flavor for the first time ever, with the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie.
We recently talked with Elvin Willgrass, VP of sales, Freedom Confectionery, about how the company tracks consumer taste trends, and keeps an eye out for emerging trends.
Products range from AMC Theatres’ RTE at-home popcorn to CPK Mini Butter Cake Flight, Eastern Standard Provisions’ soft pretzel charcuterie box, and more.