Nextin connects the dots between consumer insights and market dynamics to help industry professionals forecast trends and innovate for emerging market opportunities.
We recently talked to two spokeswomen from vegan gummy company Katjes about innovation in the category, as well as how the company stays ahead of consumer trends.
If you’re a young consumer, or young at heart—a “kidadult,” perhaps, a phrase that Jeff Greenwald, national director of sales, Hilco Sweets, is fond of using—you’ve most likely heard of CandyRific and/or Hilco Sweets.