New products seen on Snack Food & Wholesale Bakery in September 2023.
Pop-Tarts has unveiled its newest flavor, Frosted Chocolatey Chip Pancake. Intended to be enjoyed any time of day, the product combines the traditional parts of chocolate chip pancakes in an easy-to-eat toaster pastry. Each bite of Pop-Tarts Frosted Chocolatey Chip Pancake reportedly delivers the taste of a fresh off-the-griddle pancake stack. Featuring actual chocolate chips in the filling, the flaky and buttery toaster pastry is topped with sweet maple-flavored icing and sprinkled with chocolate chip flakes.
Little Spoon, a direct-to-consumer brand bringing a fresh perspective to the modern parent by reinventing kid’s food, is now live with a new category “aging up” with its consumers––reinventing nostalgic childhood favorites with junk-free, balanced, and nutritious recipes including snacks free from artificial flavoring, synthetic colors, high fructose corn syrup, and trans fats. The new lineup includes Lunchers meals, Dipsters snacks, Veggie Loops crunchy baked snack, Fruit Rippers peelable fruit snack, and Oat Bakes.
Frito-Lay has released brand new snacks and a returning favorite. The new flavors include Spicy Queso Flavored Funyuns Onion Flavored Rings and Ruffles Flamin’ Hot Queso, and the returning flavor includes Smartfood Doritos Nacho Cheese Flavored Popcorn.
Banza has announced the launch of Banza Protein Waffles in Homestyle, Blueberry, and Chocolate Chip flavors. This marks Banza’s first foray into the breakfast space and second offering in the frozen aisle after the launch of Banza Pizza in October 2020. Banza Protein Waffles are made with chickpeas and reportedly offer 2.5x more protein, 3x more fiber, and 35% fewer net carbs than the leading waffle brand with the fluffy, crispy texture of traditional waffles.
For the first time in over 10 years, Wonderful Pistachios invites consumers to Get Crackin’ with its newest In-Shell flavor: Seasoned Salt. Rolling out at retailers across the U.S., Wonderful Pistachios’ new In-Shell Seasoned Salt flavor is a blend of savory seasonings accented with garlic, onion, and paprika. Just in time for football season, Wonderful Pistachios In-Shell Seasoned Salt comes in 14-ounce and 40-ounce bags.
RXBAR is looking to promote goal setting and showcase the power of manifesting with the help of actress, journalist, and podcast host Maria Menounos. The brand and celebrity have co-created the new, limited-edition RXBAR ManifX bars with customizable wrappers to “help bridge where intention meets putting in the work.” As a longtime advocate for the power of manifestation, Menounos brings her passion and expertise to this first-ever collaboration. The protein-packed ManifX bars are aimed at becoming “motivation must-haves” with the brand’s label reworked as a customizable tool that can help consumers write down, keep up with, and commit to daily goals.
Since they were last seen on shelves in 2020, Oreo fans have been begging for the fan-favorite flavor to make its triumphant return. Oreo Red Velvet Sandwich Cookies are back, for a limited time only. The cookies will feature the familiar taste fans know: a red-colored, red velvet flavored basecake with cream cheese flavor creme. The limited-edition cookies will be available nationwide, while supplies last, with a suggested retail price of $4.99.
Diamond of California has announced two fall-inspired flavors in its snack nut line, Pumpkin Pie Spice Snack Walnuts and Pecan Pie Pecans. These two new snack nut flavors combine premium, fresh-from-the-harvest nuts with seasonings and a lightly sweetened glaze. The Pecan Pie Pecans will also be the brand’s first-ever exclusively pecan snack offering. Both flavors will be available nationwide in-stores and online starting in September.
Partake Foods has brought back its Soft Baked Pumpkin Spice Cookies for a limited time. According to the producer, the cookies are a suitable snack for celebrating fall, with a blend of spices and soft-baked texture. The items are gluten-free, vegan, top 9 allergen-free, and non-GMO, reportedly making Partake Foods cookies suitable for enjoying by everyone, safely.
Chex Mix is remixing its crunchy pieces with new Chex Mix Remix flavors, inspired by fans’ late-night cravings: Cheesy Pizza and Zesty Taco. The Cheesy Pizza flavor includes Garlic & Herbs Chex, Pizza Crust Bagel Chips, Cheese Puffs, and Pizza Sauce Chex. Its Zesty Taco flavor contains Taco Seasoning Chex, Corn Shell Chips, Cheese Puffs, and Salsa Chex pieces. The new flavors are available nationwide for a SRP of $4.29 for a seven-ounce bag and $5.49 for an 11-ounce bag.