Cookies are a bakery treat that fit in many places—solo snacking sessions, birthdays, and special occasions, tucked into lunchboxes for school or work consumption, and more. 

This week's Fun Friday features stories on National Doughnut Day and from Little Bites, HelloFresh, Tillamook, and IT'SUGAR.

Cookies are a bakery treat that fit in many places—solo snacking sessions, birthdays and special occasions, tucked into lunchboxes for school or work consumption, and more. 

Products range from a Reese’s Puffs collaboration with Dragon Ball Z, to a Hippeas Minions-themed snack, to a Fritos LTO.

Buns and rolls will never not be valued in the U.S.—whether you’re a carnivore, flexitarian, or vegetarian, you’re inevitably going to be eating a hamburger or perhaps veggie burger this summer. 

Consumers have been looking to eat healthier, and producers are responding, offering multigrain, keto, and other options for loaf bread.

Heavenly Waffles aims to give morning meals tastier BFY options.

Bars remain big business—the portability, flavor variety, better-for-you options, and other attributes of the bakery category appeals to hungry commuters, on-the-go moms and their offspring, health-conscious snackers, and other consumer segments.

This week's Fun Friday includes BIG Cheez-It news, some bitter news for New Yorkers and Hawaiians on chocolate prices, and more.

Consumers are still looking for indulgences, despite the fact that many products now have health halos. However, in our current era of “little treat culture,” the bakery snacks category—aka smaller servings of snack cakes and pies—continue to be popular.