M&M's named most trusted confectionery brand in report The brand snags the honor for the 5th consecutive year. Liz Parker Kuhn June 20, 2024 The annual Morning Consult Most Trusted Brand report spotlights standout organizations that have earned the reputation of consumer trust.Read More
Skittles relaunches annual Pride limited-edition packaging The brand will donate $1 per every Pride pack sold to GLAAD. Liz Parker Kuhn May 28, 2024 Skittles puts the spotlight on community in collaboration with GLAAD, supports local LGBTQ+ interest groups across the U.S.Read More
Mars announces 2024 Halloween lineup The brand also released inaugural "Tricks, Treats, and Trends" report. Liz Parker Kuhn May 22, 2024 Mars introduces insight-driven seasonal innovations from M&M's and Snickers; Gen Z emerges as "Halloween Heroes."Read More
Kind Snacks adds new chief customer officer The brand's new hire has a track record of achieving strong results. Liz Parker Kuhn May 13, 2024 The brand has appointed Beth Jarocki as chief customer officer, North America.Read More
Mars debuts multi-million dollar sustainable dairy plan The company aims to reduce the carbon footprint of its dairy sourcing. Liz Parker Kuhn May 7, 2024 The new plan will help cut methane as part of the company's net zero by 2050 ambition.Read More
Starburst launches campaign of 'endless possibilities' The new ad was created with the help of generative AI. Liz Parker Kuhn May 7, 2024 For the first time in 12 years, Starburst has debuted a brand new campaign that encourages fans to see and experience the joy of endless possibility. Read More
M&M's launches new packaging for personalized gifts Offerings range from peanut butter treats, to a candy dispenser, to graduation and Father's Day gifts. Liz Parker Kuhn April 30, 2024 M&M's adds personalized, colorful fun for Mother's Day, Father's Day, and graduation gifting.Read More
Fun Friday: America's healthiest snackers, favorite Pop-Tarts by state, Snickers ad campaign, Ritz gold bar Oroweat brings "Granwich" truck to Stagecoach festival. Liz Parker Kuhn April 26, 2024 This week's Fun Friday includes a report on healthy snacking, favorite Pop-Tarts flavors ranked by state, a chance to win a 24-karat solid Ritz-branded gold bar, and more.Read More
Mars names head of health & wellness, snacking division Blas Maquivar joined the company in 2012 as general manager, Mars Chocolate Mexico. Liz Parker Kuhn April 25, 2024 Longtime Mars veteran to lead growing health and wellness division, pivotal to company’s category vision for the future of snacking.Read More
Mars out to ‘push the boundaries’ in supply chain sustainability The company's three-year initiative puts forth ambitious sustainability goals. Jenni Spinner March 25, 2024 The company's three-year initiative puts forth ambitious sustainability goals.Read More