Mars announces limited-edition Valentine's Day lineup Includes holiday offerings from M&M'S, Dove, and Ethel M brands. January 26, 2023 Mars has unveiled a limited-edition offerings from M&M'S, Dove, and Ethel M Chocolates, as well as personalizable options on MMS.com.Read More
M&M’S announces partnership with Maya Rudolph as spokesperson The cast of original 'spokescandies' will step away from the brand for now. January 26, 2023 Maya Rudolph's first appearance with the brand will be in M&M’S upcoming Super Bowl LVII campaign.Read More
Mars releases limited-edition M&M'S packs spotlighting its female characters Brand taps powerhouse female character trio Green, Brown, Purple ahead of International Women's Day. January 5, 2023 Brand celebrates women who are "flipping the status quo" with limited-edition M&M's and $800,000 in funding.Read More
M&M'S announces its return to Super Bowl LVII Brand's 2021 'Come Together' ad spot ranked #4 on USA Today's Ad Meter. January 2, 2023 The new 30-second spot will air during the third commercial break in the second quarter of Super Bowl LVII on February 12.Read More
Mars acquires fruit snacking brand Trü Frü Transaction expected to close in Q1 2023. December 20, 2022 Trü Frü to operate as business unit within Mars following the successful acquisition of KIND and Nature's Bakery.Read More
Mars launches Snickers Hi Protein Bars, joins performance nutrition category Bars will be available at select retailers beginning January 2023. December 14, 2022 Snickers Hi Protein bars feature the same ingredients as the original bar, but now with 20 grams of protein.Read More
Dove Chocolate supports women entrepreneurs with return of Dove InstaGrants program Entrants can pitch a new business idea or established small business concept to win a $10K grant. December 5, 2022 For second year, Mars' Dove Chocolate grants $10,000 to women-led businesses.Read More
Mars, Inc. announces packaging change for KIND bars New material is recycled used mixed plastic that would otherwise be incinerated. October 25, 2022 For the first time, packaging for KIND snack bars will incorporate recycled content made from advanced recycling, reducing virgin plastic use.Read More
Mars, Fairtrade partner with ECOOKIM to improve cocoa farmer livelihoods Program will support 5,000 ECOOKIM cocoa farmers in Côte d’Ivoire. October 13, 2022 The program aims to support 5,000 smallholder farmers in Côte d’Ivoire on a path to a living income by 2030.Read More
Mars names Abigail Stevenson as chief science officer Stevenson has previously served with the Waltham Petcare Science Institute, Mars Global Food Safety Center. October 12, 2022 In her new role, Stevenson will champion Mars’ involvement in global science discovery.Read More