Starburst launches campaign of 'endless possibilities' The new ad was created with the help of generative AI. Liz Parker Kuhn May 7, 2024 For the first time in 12 years, Starburst has debuted a brand new campaign that encourages fans to see and experience the joy of endless possibility. Read More
M&M's launches new packaging for personalized gifts Offerings range from peanut butter treats, to a candy dispenser, to graduation and Father's Day gifts. Liz Parker Kuhn April 30, 2024 M&M's adds personalized, colorful fun for Mother's Day, Father's Day, and graduation gifting.Read More
Fun Friday: America's healthiest snackers, favorite Pop-Tarts by state, Snickers ad campaign, Ritz gold bar Oroweat brings "Granwich" truck to Stagecoach festival. Liz Parker Kuhn April 26, 2024 This week's Fun Friday includes a report on healthy snacking, favorite Pop-Tarts flavors ranked by state, a chance to win a 24-karat solid Ritz-branded gold bar, and more.Read More
Mars names head of health & wellness, snacking division Blas Maquivar joined the company in 2012 as general manager, Mars Chocolate Mexico. Liz Parker Kuhn April 25, 2024 Longtime Mars veteran to lead growing health and wellness division, pivotal to company’s category vision for the future of snacking.Read More
Mars out to ‘push the boundaries’ in supply chain sustainability The company's three-year initiative puts forth ambitious sustainability goals. Jenni Spinner March 25, 2024 The company's three-year initiative puts forth ambitious sustainability goals.Read More
Mars invests more than $70 million in New Jersey manufacturing plant The brand's latest investment will support an innovation studio and advancements in food safety. Liz Parker Kuhn March 21, 2024 The company's combined investment in R&D and food manufacturing builds on Mars' 80-year history of innovation in New Jersey.Read More
Dove Chocolate celebrates 'everyday moments' with new tiramisu flavor Milk Chocolate Tiramisu Caramel Promises will join the brand's permanent portfolio. Liz Parker Kuhn March 21, 2024 The dessert-inspired flavor combination will take Mars chocolate fans on a decadent journey through layers of rich flavor.Read More
M&M's releases Easter Sundae flavor The brand unveils its Easter lineup, including a limited-edition, on-trend M&M's flavor. Liz Parker Kuhn March 15, 2024 Easter classics from Dove, M&M's, and Starburst are hopping back to delight shoppers, along with new, limited-edition innovations from M&M's.Read More
Mars furthers goal of using 100% reusable, recyclable, or compostable packaging for products Ansys offers CPG giant a new approach to packaging development. Liz Parker Kuhn March 14, 2024 Mars' use of this simulation technology has already reduced the quantity of plastics purchased by Mars for testing by approximately 246 tons. Read More
Mars partners on food supply chain sustainability initiative Along with Unreasonable Group, the snack producer will drive toward Net Zero by 2050. Jenni Spinner February 21, 2024 Along with Unreasonable Group, the snack producer will drive toward Net Zero by 2050.Read More