The Laughing Cow Cheese Dippers

Company: Bel Brands USA, Chicago

Introduced: March

Distribution: National

Suggested Retail: $1.49 for a 1.23-ounce pack, $4.99 for a five-pack box

Product Snapshot: The Laughing Cow has introduced its newest innovation—Cheese Dippers, a portable, individually portioned snack featuring the company’s creamy cheese and crunchy breadsticks. The product is designed to address consumers’ on-the-go lifestyles and appeal to adults and children. According to the company, a serving is an excellent source of calcium, delivers 4 grams of protein and contains no artificial flavors, colors or preservatives. Two varieties are available—Creamy Swiss with Classic Breadsticks and Creamy Swiss with Tomato & Herb Breadsticks.

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