FlapJacked Mighty Muffins with Probiotics

Company: JaceyCakes LLC (dba FlapJacked), Westminster, CO

Introduced:July

Distribution: International (beginning August 2015)

Suggested Retail: $3.99 for a 1.94-ounce cup

Product Snapshot: FlapJacked’s Mighty Muffins with Probiotics enable consumers to enjoy a hot, protein-packed meal or snack on the go. Each muffin comes in a single-serve cup to which the consumer adds water and microwaves for 35 seconds. The muffins have 220 calories, 20 grams of protein and 5-6 grams of fiber, but no gluten, trans fat or GMOs. Mighty Muffins are available in Double Chocolate and Cinnamon Apple.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.