Most popular new snack and bakery products: January 2024
Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of January 2024.
With a legacy of innovation, WK Kellogg Co. (formerly Kellogg’s) has introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is a vegan cereal containing 22 grams of plant-based protein, 0 grams of sugar, and 2 grams of net carbs or less per serving, in Fruity and Chocolate flavors. Inspired by the needs of Gen Z and millennial consumers, a small group of disruptors within WK Kellogg Co. embarked on a mission to deconstruct traditional cereal, reimagine its purpose, and create something that resonates on a whole new level. The result, Eat Your Mouth Off, strives to push the boundaries of design and target a new audience with a fresh approach to taste and nutrition.
After 23 years of Super Bowl appearances, Doritos is handing over its platform to spotlight the brand's latest innovation: Dinamita. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape—and a fiery in-game commercial for Super Bowl LVIII.
BJ’s Restaurant & Brewhouse has turned America’s favorite treat into a dessert with the new Cinnamon Roll Pizookie, available now at all locations. While BJ’s fans have been longing for the return of the Monkey Bread Pizookie, the BJ’s culinary team has dreamed up an even more exciting cinnamon-flavored creation to satisfy their cravings. The Cinnamon Roll Pizookie is made with four freshly baked cinnamon rolls coated in homemade cream cheese icing, piled high with rich vanilla bean ice cream, and drizzled with a hot caramel sauce.
Poppy Hand-Crafted Popcorn has announced a brand refresh and a new International Series featuring a trio of brand-new flavors, launched to celebrate Poppy’s 10th year. The new market bag packaging will was unveiled to Poppy’s wholesale customers in the home and gift sector at Dallas and Atlanta Markets. The new packaging is slated to launch to all-natural and gourmet grocery customers during the second quarter of 2024. The three brand-new flavors (Mexican Street Corn, Mediterranean Herb, and Caribbean Jerk) are now available in the new packaging on the company site.
Kellanova (formerly Kellogg’s) has announced two additions to its Cheez-It cracker line. According to the company, while consumers respond to the classic flavor of Cheez-It crackers, crunch level is a critical consideration factor when it comes to snacking. In fact, 60% of snackers say they prefer a crunchy snack. In response to that preference, these new offerings reportedly are aimed to deliver on that need. Extra Crunchy comes in two varieties: Cheez-It Extra Crunchy Bold Cheddar, and Cheez-It Snap’d Extra Crunchy Sharp White Cheddar.
Rich Products and Funfetti have announced a partnership that will bring new offerings to convenience stores. The duo introduced Rich’s new individually wrapped Funfetti Cheesecake Single Slice, further expanding their wide array of innovative products. The new slice will be exclusively sold in convenience stores (c-stores) and in-store bakeries. Packed with birthday cake flavor, the cheesecake slices are filled with colorful candy bits on top of a graham cracker crust, drizzled with decorative white icing.
GoodSAM announced the availability of its entire line of nuts at Whole Foods Markets nationwide. All of GoodSAM’s nut products give back to the communities they are harvested in and to the farmers who grow them, helping empower people and create a more transparent supply network. GoodSAM’s line of nuts includes macadamias (raw & roasted/salted), pecans, brazil nuts, and walnuts.
Throughout the years, Post Consumer Brands has released and discontinued some iconic cereals. This January, the company is bringing back two dessert-themed favorites for a limited time only: Mega Stuf Oreo O's and Chips Ahoy! cereal. Mega Stuf Oreo O’s cereal combines the crunchy, chocolatey Oreo O’s cereal featuring real Oreos with a generous helping of mini marshmallows. Chips Ahoy! cereal puts the nostalgic taste of Chips Ahoy! chocolate chip cookies right into consumers' breakfast bowl.
As the Valentine's season draws near, McKee Foods has revealed two additions to its Valentine's Day lineup, accompanied by a packaging refresh. Adding to its Valentine’s Day lineup, Little Debbie will be releasing Valentine's Day Snack Cakes and Vanilla Mini Donuts. For consumers who savor a smaller indulgence, the Little Debbie Vanilla Mini Donuts are coated in light pink frosting and adorned with a white icing pattern. The new Big Pack Valentine's Cakes are individually wrapped and topped with light pink frosting and a white icing stripe pattern. Each carton contains six big snack cakes.
This month’s New Product Slideshow article includes products from WK Kellogg’s (formerly Kellogg’s), Doritos, BJ’s Restaurant & Brewhouse, Poppy Handcrafted Popcorn, Rich Products, and more.
If you’re an avid Snack Food & Wholesale Bakery reader, you may notice that this article series, while new for us, is an evolution of our New Products Slideshows. Slideshows from past months can be found here, on our photo galleries page. We recently made the decision to transition them to articles instead.
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