Butterfinger launches campaign to showcase new recipe

New recipe includes carefully-selected U.S. grown peanuts, a rich chocolatey coating, and a double-layer, higher-quality packaging material.

“Nobody lays a finger on my ‘better’ Butterfinger" — at least according to the new national "Better Butterfinger" campaign.

The Butterfinger brand launched the campaign — which includes a new TV spot, Butterfinger website and social creative across multiple digital platforms — to support the candy’s new recipe.

The new recipe features carefully-selected U.S. grown peanuts, a rich chocolatey coating, and a double-layer, higher-quality packaging material.

The Butterfinger TV spot will be featured across multiple cable and network channels and programming. It highlights the tastier experience of Butterfinger, and along with the new take on the old slogan, it also introduces an irreverent character in the Butterfinger alien, a fun and entertaining way to embody the personality of the brand.

Butterfinger is part of the portfolio of brands owned by Ferrara Candy Co. and parent company Ferrero Group, the confectionery company known also for Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.

The better Butterfinger is available now at retailers across the country.

For more information about the better Butterfinger and national campaign, please visit us at www.butterfinger.com as well as Facebook, Instagram and Twitter.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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