The campaign will center on increasing consumer appreciation of the bakery ingredient.

Springboarding off the successful Bazooka Dad Joke campaign in 2021, Bazooka has enlisted four new celebrities who share a common love of dad jokes.

GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.

Mars Wrigley’s Starburst brand is releasing limited-edition All Pink #DoYou Challenge calendars that focus on embracing self-love through activities that engage the mind, body and soul.

Perfetti Van Melle's Airheads brand launched the Candy Chicken Sandy in observation of National Fried Chicken Day on July 6.

Fairtrade has unveiled a new global campaign, “Bitter Sweet,” featuring a stop-motion animation, titled "Unwrap a Fairer Future," that showcases the challenges within the cocoa supply chain and how Fairtrade works to overcome them.

GODIVA is launching a sampling program in New York City to celebrate its 95th anniversary and to raise awareness of the brand’s national availability in food, drug, grocery and mass retailers.

Aiming to support fathers around the world who rely on the Dad joke to get a reaction from their kids, the brand has launched a series of comical PSAs to tell people it’s OK to Dad joke.

Each pack includes a unique message and a complementary Spotify playlist to match the theme of the message.

The Nerds brand is partnering with “Stranger Things” actor Gaten Matarazzo and his fans to hypothesize on the stranger-than-life origins of the brand's latest multi-texture invention – Gummy Clusters.