Brand aims to capture Gen Z's attention with TikTok contest.
September 6, 2022
"Ask the Universe," the brand’s new campaign developed in partnership with DDB, is inspired by the age-old question that Starburst fans often wonder: “How do they make Starburst taste so juicy?”
Campaign was first launched at Zürich Airport in June.
August 17, 2022
Ritter Sport's campaign aims to build awareness of its sustainable brand ethos and offer an interactive way for travelers to discover its Travel Retail Exclusivesrange.
Kinder Bueno is celebrating the summer road trip season with "Summer Gets Bueno," a new program that will help travelers fill up their gas tanks and enjoy Kinder Bueno chocolate bars.
Candy Industryrecently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.
Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.
On-Demand: During this webinar, a market expert will share a comprehensive view of current and emerging trends in the popular flavors and eye-catching colors shoppers are on the hunt for. The conversation also will touch upon what the color and flavor palette of the future snack and bakery landscape might look like.
On-Demand An industry expert will discuss trends and predictions for both manufacturers and retailers, and will share consumer preferences in confectionery products.
On-Demand: This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.