redesign | Snack Food & Wholesale Bakery

Jolly Rancher revitalizes packaging, visual identity

In consumer testing, 63% of consumers preferred to purchase the new design.

Candy Industry Staff

October 24, 2024

The new packaging began rolling out nationwide in summer 2024, and is now widely available.

Old and new packaging for JUNKLESS granola bars

Junkless debuts redesign, first-ever marketing campaign

The brand was acquired by Impact Capital six months ago.

Liz Parker Kuhn Brad Addington

May 1, 2024

Chewy granola bar brand debuts new packaging, launches new flavor, and announces new distribution.

Mars debuts makeover for flagship gum brand

The "Chew You Good" platform aims to breathe new life into the brand.

Liz Parker Kuhn

January 25, 2024

Historic revamp sees chewing gum brand move into the holistic wellness space with new "Chew You Good" brand platform.

Nassau Candy debuts redesigned Decades Box Nostalgic Candy Gift Sets

Also new for the relaunch is the addition of a 2000's box.

Liz Parker Kuhn

December 6, 2023

The redesign serves up a more interactive experience, while featuring a new assortment of nostalgic goodies.

Sola introduces refreshed logo, new packaging, full portfolio reformulation

New premium matte packaging will include updated colors and claims.

February 24, 2023

Sola's low-carb bread, bagels, buns, granola lines are now Non-GMO Certified and Keto Certified, and contain no artificial flavors, colors, or preservatives.

Arrowhead Mills debuts brand refresh, new products

Pancake, waffles mixes include Organic Oat Flour, Organic Apple Cider flavors.

September 30, 2022

Organic baking brand debuts redesigned logo, refreshed packaging, and two new SKU's.

Planters brand announces packaging redesign

New packaging to be peanut-shaped, uses less plastic.

September 22, 2022

Improved peanut-shaped packaging made with 8% less plastic than its prior 16-ounce bottle to save up to 220 tons of plastic.

Hostess Brands debuts new corporate identity

March 10, 2022

Hostess Brands, Inc., a sweet snacking company, announced as part of its recent successful Investor Day presentation that it has redesigned and modernized its corporate brand identity in collaboration with New York-based brand design agency CBX.