Brad Addington

Brad Addington is chief editor of Packaging Strategies and Flexible Packaging. He has more than 25 years of B2B publishing experience following the fresh produce industry, foodservice, retail, petroleum refining, petrochemicals, renewable fuels, and sustainability. He and his family live in Spokane, WA, and enjoy participating in regional triathlons and marathons. Brad majored in Journalism and Latin American Studies at the University of Kansas.

Mondelēz, Amcor partner on recycled packaging

The packaging will be used on Cadbury sharing-size bars.

Brad Addington

November 6, 2024

Sold in the UK and Ireland, the Cadbury core sharing bars will be wrapped in 80% certified recycled plastic packaging.

Lakrids by Bülow, PulPac partner on advent calendar packaging

The outer shell of the calendar was crafted using Dry Molded Fiber.

Brad Addington

September 30, 2024

PulPac and Lakrids by Bülow unveiled their collaboration on a Dry Molded Fiber outer shell packaging for the brand's 2024 Large Advent Calendar.

Metsä Board, Kouvolan Lakritsi develop reclosable licorice mug

Traditional plastic pouches generally tear easily and include stickiness.

Brad Addington

September 27, 2024

Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the licorice fresh.

FPA reveals winners of student packaging design challenge

The first-place idea was a redesign of the traditional Pringles package.

Brad Addington

July 9, 2024

This year’s first winner was a team of students from the University of Wisconsin–Stout, and the second-place winner was a team of students from the California Polytechnic State University (Cal Poly).

Oreo, Lucasfilm launch 'Star Wars'-inspired packaging

Cookie embossments include either "dark side" and "light side" characters.

Liz Parker Kuhn Brad Addington

May 16, 2024

The two iterations of the Star Wars Oreo Cookie Packs are wrapped in identical exterior packaging, but each pack contains a single color creme that symbolizes either the dark side or light side of the Force.

Old and new packaging for JUNKLESS granola bars

Junkless debuts redesign, first-ever marketing campaign

The brand was acquired by Impact Capital six months ago.

Liz Parker Kuhn Brad Addington

May 1, 2024

Chewy granola bar brand debuts new packaging, launches new flavor, and announces new distribution.

Piab USA's new office location in Canton, Massachusetts

Piab USA relocates headquarters to Canton, Massachusetts

The new office will serve as the central hub for the brand's operations.

Brad Addington

April 25, 2024

The move is part of Piab's strategic initiative to accommodate rapid growth and expand its capabilities in providing innovative automation technologies.

UK's KP Snacks reduces packaging tonnage, use of plastic

The flow wrapping process will see a 35% plastic packaging reduction for six-packs.

Brad Addington

March 1, 2024

Company announces additional investment in flow wrap equipment to reduce plastic packaging across three of its popular brands.

Coesia acquires automation, modular components to bolster U.S. market presence

AMC will strengthen Coesia’s and FlexLink’s presence on the U.S. market.

Brad Addington

February 13, 2024

Automation & Modular Components, LLC. (AMC) is a manufacturer of material handling automation systems with integrated controls, as well as conveyors for integration into assembly systems and production lines, headquartered in Davisburg, Michigan, USA.