Albertsons Companies is introducing its private label lineup of Halloween-inspired treats, including from its newly launched Overjoyed brand.

Quest Nutrition has launched its Quest Bake Shop line, featuring Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins.

The company’s goal was to create a treat with the same appearance, taste, and texture profile as its original brownie recipe.

The launch capitalizes on rising trends in brownie consumption and gluten-free treats.

The brand's relaunch includes transitioning its treats from 5-oz. sizes to bite-size 2-oz. sites, and reducing sugar by 25% per serving.

A founder of the baked snack brand talks about its origins, growth, and future.

Birch Benders Organic Ultimate Fudge Brownie Mix is made with only five simple ingredients: organic cane sugar, organic wheat flour, organic cocoa powder, salt, and organic natural flavor. 

The Dr. Norm’s Solventless Hash Peanut Butter Cup Brownie contains single-source hash from Punch Edibles & Extracts.

Consumers can add eggs, butter or oil, and water for homemade baked goods with the new mixes.

The bakery treats come in Triple Chocolate and Creamy Caramel flavors.