Barbie | Snack Food & Wholesale Bakery

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Jelly Belly, Mattel release Hot Wheels, Barbie jelly beans

The suggested retail prices range from $3.99 to $8.99.

September 26, 2024

Jelly Belly and toy company Mattel have joined forces to release two new limited collections: Jelly Belly Hot Wheels and Jelly Belly Barbie.

Krispy Kreme celebrates 65th anniversary of Barbie with new doughnuts

Krispy Kreme celebrates Barbie's 65th with new doughnuts

The brand is debuting four new treats in honor of the doll's anniversary.

SF&WB Staff

September 3, 2024

Krispy Kreme is celebrating Barbie's 65th anniversary with four all-new doughnuts featuring unique designs and flavors inspired by Barbie.

Smartsweets upgrades its recipes based on feedback

SmartSweets upgrades recipe based on consumer feedback

All flavors continue to provide up to 92% less sugar than traditional candy.

Liz Parker Kuhn

May 24, 2024

The new recipe represents months and months of recipe testing and consumer feedback.

Stacy’s Pita Chips, Barbie join to celebrate women entrepreneurs

The snack brand also is launching Barbie-fied bags to honor Women’s History Month.

Jenni Spinner

March 6, 2024

The snack brand also is launching Barbie-fied bags to honor Women’s History Month.

IT'SUGAR reveals exclusive Barbie chocolate bars in collaboration with Mattel

The collection celebrates Barbie's enduring legacy.

Liz Parker Kuhn

January 24, 2024

The chocolate bars feature packaging inspired by Barbie's signature style, creating a visual delight for fans and collectors alike.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.