Mike Clawson brings 25 years of experience to the owner of Quest, Atkins, and other food brands.

Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.

Quest Nutrition has launched its Quest Bake Shop line, featuring Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins.

Snack bars pack a lot into those fairly small wrappers these days—on-the-go portability, better-for-you benefits, fun and innovative flavors, to name a few attributes.

The high-protein baked treat features a soft-baked cookie with a sweet coating.

The company also reaffirmed its full fiscal year 2024 net sales and adjusted EBITDA outlook.

An expert from the owner of Quest and Atkins brands shares trend and product insights.