SimplyProtein's parent company Wellness Natural, Inc. announced that veteran food and nutrition executive Linda Zink has joined the company as president and chief commercial officer.
Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.
Snack bars pack a lot into those fairly small wrappers these days—on-the-go portability, better-for-you benefits, fun and innovative flavors, to name a few attributes.