Just Born | Snack Food & Wholesale Bakery

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Peeps, Mike and Ike announce holiday lineup

Mike and Ike Merry Mix includes holiday punch, cherry, and lime flavors.

Candy Industry Staff

November 13, 2024

The Peeps holiday lineup includes snowmen, trees, gingerbread men, candy cane-flavored chicks, and more.

NCSA unveils 2024 Candy Hall of Fame inductees

The industry leaders will be honored during an October 26 ceremony in Orlando.

Jenni Spinner

March 13, 2024

The industry leaders will be honored during an October 26 ceremony in Orlando.

Peeps invites fans to stay in first-ever 'Peeps Sweet Suite'

Consumers can enter a world of "Peepsonality" and whimsy just in time for Easter.

Liz Parker Kuhn

January 30, 2024

The Peeps Sweet Suite will transport fans to an Easter wonderland filled with Peeps decorations, whimsical furnishings, and a taste of the Peeps 2024 flavor lineup.

Just Born adds Meenakshi Trehan as chief growth officer

Trehan was most recently VP of marketing and innovation at Organic Valley.

Liz Parker Kuhn

January 12, 2024

Trehan is an experienced CPG veteran and will oversee Just Born's sales and marketing teams.

Peepsfest in Bethlehem, PA to feature 400-pound Peeps chick drop

The two-day event will include family-friendly activities including a Fun Run.

Liz Parker Kuhn

November 27, 2023

This year, Just Born Quality Confections, maker of Peeps, will also give event attendees an exclusive first glimpse into the Easter 2024 Peeps Marshmallow lineup.

Peeps debuts holiday marshmallow lineup

All of the marshmallow treats have less than 50 calories per serving and are gluten-free plus fat-free.

Liz Parker Kuhn

October 18, 2023

Peeps' 2023 holiday lineup is filled with seasonal-inspired shapes and nostalgic flavors.

Frankford Candy launches Peeps, Kellogg's Easter candies

Brand relaunches favorites such as chocolate Easter rabbits, debuts new Peeps-inspired treats.

February 15, 2023

Assortment of new Peeps treat sets and Kellogg's Rice Krispies candy joins returning Frankford Easter favorites at retailers nationwide this season.

Just Born president, COO announces impending retirement

Candy company executive David Yale plans to step down at the end of March 2023.

January 24, 2023

The executive, with the company since 2011, is credited with elevating the PEEPS marshmallow candy brand.

How do U.S. consumers eat Peeps? Brand survey reveals fans’ preferences

Nearly 70 percent of Americans have their first Peeps experience by 9 years old.

March 23, 2022

With Easter only a short hop away, the Peeps brand teamed up with Wakefield Research to survey 1,000 Americans on their feelings and preferences toward Peeps.

My PEEPS Box Custom Peeps from Just Bornjpeg

Peeps introduces customizable Marshmallow Chicks

The new Chicks can be customized to taste, with a variety of chocolatey and sweet dipping options such as sprinkles, cookies, toasted coconut and more.

Crystal Lindell

February 23, 2022

PEEPS Marshmallow Chicks can be customized to taste, with a variety of chocolatey and sweet dipping options such as sprinkles, cookies, toasted coconut and more.