Just Born | Snack Food & Wholesale Bakery

Peeps to ring in new year with 400-pound candy chick drop

The 16th annual Peepsfest will take place in Bethlehem, PA.

December 4, 2024

Just Born's Peepsfest is a family-friendly festival that will be held 3-6 pm, December 30-31 in Bethlehem, PA, and feature a 400-lb Peeps Chick Drop, along with live music and entertainment, ice skating, a fun run, and more.

Peeps, Mike and Ike announce holiday lineup

Mike and Ike Merry Mix includes holiday punch, cherry, and lime flavors.

Candy Industry Staff

November 13, 2024

The Peeps holiday lineup includes snowmen, trees, gingerbread men, candy cane-flavored chicks, and more.

Just Born releases Peeps, Mike and Ike's seasonal treats

The treats include marshmallow pumpkins, ghosts, monsters, and skulls.

Liz Parker Kuhn

August 15, 2024

The seasonal lineup includes products from Peeps, Goldenberg's, and Mike and Ike's.

Mike and Ike creates NY Knicks Josh Hart packaging

Mike and Ike creates packaging for NY Knicks' Josh Hart

The brand created and shipped custom only-for-Josh candy boxes with his face on the front and back.

Liz Parker Kuhn

April 30, 2024

Mike and Ike is making NY Knicks star Josh Hart's dreams come true, by putting his face on one of its boxes.

NCSA unveils 2024 Candy Hall of Fame inductees

The industry leaders will be honored during an October 26 ceremony in Orlando.

Jenni Spinner

March 13, 2024

The industry leaders will be honored during an October 26 ceremony in Orlando.

Peeps invites fans to stay in first-ever 'Peeps Sweet Suite'

Consumers can enter a world of "Peepsonality" and whimsy just in time for Easter.

Liz Parker Kuhn

January 30, 2024

The Peeps Sweet Suite will transport fans to an Easter wonderland filled with Peeps decorations, whimsical furnishings, and a taste of the Peeps 2024 flavor lineup.

Just Born adds Meenakshi Trehan as chief growth officer

Trehan was most recently VP of marketing and innovation at Organic Valley.

Liz Parker Kuhn

January 12, 2024

Trehan is an experienced CPG veteran and will oversee Just Born's sales and marketing teams.

Peeps launches Easter lineup

The candy brand will unveil four new marshmallow flavors for the holiday.

Liz Parker Kuhn

January 10, 2024

The new lineup includes four new marshmallow creations packed with "Peepsonality," as well as fan-favorite classics.

Peepsfest in Bethlehem, PA to feature 400-pound Peeps chick drop

The two-day event will include family-friendly activities including a Fun Run.

Liz Parker Kuhn

November 27, 2023

This year, Just Born Quality Confections, maker of Peeps, will also give event attendees an exclusive first glimpse into the Easter 2024 Peeps Marshmallow lineup.