NCA will be collaborating with The White House for Halloween 2024, bringing the time-honored tradition of trick-or-treating to the South Lawn of the People’s House.
This week's Fun Friday includes a Big League Chew bobblehead, M&M's x Kate Spade collab, National Chocolate Day deals with Kinder and Fannie May, some fun Halloween stats from NCA, and National Tavern-Style Pizza Day.
According to the latest Advantage Solutions pulse survey, Halloween shoppers typically hold off on their candy purchases until closer to the event in the hope of scoring last-minute deals.
NRF: Consumers will spend roughly $3.5B on candy this October.
October 17, 2024
Mars, which kicked off Halloween celebrations in May with the "Mars Tricks, Treats, and Trends" report, shares a mid-October update on the spookiest season.
No other treat captured more share of online demand during the month of October last year than candy corn, an indicator of what the market is likely to look like this year.