While the breakfast category has mostly remained stagnant, producers continue to innovate.

The transaction unites two businesses with complementary footprints and portfolios of brands.

The products include Coca-Cola OREO Zero Sugar Limited Edition and Oreo Coca-Cola Sandwich Cookie.

This week's Fun Friday includes a Pop-Tarts Party Pastry, Sun-Maid's partnership with learning website ABCmouse, That's it. surpasses its fruit servings goal, and Zedd and 5 gum partner to host a bodega rave in NYC.

The August 20 webinar will offer insights on boosting speed and cost savings.

Speakers set to present include experts from Circana, SNAC International, and ABA.

Products range from a Fritos x Twisters partnership, to a Claussen x Baked by Melissa pickle cupcakes collaboration, to Cheetos Pretzel Bites from Pretzelmaker.

This week's Fun Friday includes a DiGiorno and Deadpool collab, plus Sun-Maid's child-run Board of Imagination news, IHOP's AYCE deal, and more.

We were recently able to connect with two professionals at Stratas to chat about different types of oils used in the preparation of breakfast foods and snacks.

Category producers entice consumers with adventurous flavors and BFY benefits.