Tortillas

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Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon, and night.  

Following the success of the brand’s first-ever Dessert Taco Shells made with Cinnamon Toast Crunch last year, Old El Paso is back with new, caramel-flavored shells.

The tortillas are available in Albertsons Eastern region, including Acme and Safeway.

As is the case with many bakery products, better-for-you is a leading subcategory.

The tortillas can be found at most major Northern California grocery chains, plus some in Southern California and Texas. 

Oladito Organic Tortillas are available in three varieties: Organic Traditional Flour, Organic Whole Wheat, and Organic Jalapeño.

Old El Paso and Cinnamon Toast Crunch are bringing fans together with the first-of-its-kind Dessert Taco Shell.

Tortillas are known for their versatility—they can be used in tacos, quesadillas, burritos, and more. It’s no surprise, then, that the tortillas category has been doing well over the past year. 

Convenient and organic meals offer a hassle-free alternative to dining out, takeout, or hours spent in the kitchen.

The retailer’s new line includes snacks, desserts, beverages, and other items.