Vegan Candy

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We recently talked to two spokeswomen from vegan gummy company Katjes about innovation in the category, as well as how the company stays ahead of consumer trends.

The brand has debuted its newest innovation: Wild & Free, a textured foam gummy candy making its debut in the U.S. market. 

We recently talked with Elvin Willgrass, VP of sales, Freedom Confectionery, about how the company tracks consumer taste trends, and keeps an eye out for emerging trends.

Although primarily known as a gum company, Simply recently has been branching out, with its Peanut Butter Crispies launched in April.

Expanding its portfolio, Krack’d Snacks launches guilt-free, sugar-conscious treats tailored to diverse dietary preferences.

Alternative vegan raw materials can be processed with WDS confectionery machines.

The Dark Chocolate Espresso Truffles feature a balanced blend of organic dates, 60% cacao, and single-origin Ethiopian coffee.

The peanut butter cups are made with peanuts, puffed quinoa, dark chocolate, and coconut sugar. 

New products first introduced at TFWA WE last year include Ritter’s 500g Vegan Tower which has seen an increase in flavors from three to five varieties.

The limited-time candy features heart, koala, and bear shapes in festive pouches.