Danish confectionery brand Lakrids by Bülow has unveiled a winter collection for the 2024 festive season, showcasing its range of gourmet chocolate-coated licorice.
Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the licorice fresh.
This year’s release includes the Love Selection Box along with two single-flavor jars: a fan-favorite, Strawberries and Cream, and new for 2024, Peaches.
Each compartment unveils treats accompanied by quotes and QR codes.
September 18, 2023
As the holiday season approaches, Lakrids by Bülow is bringing back its popular advent calendar, capturing the essence of nostalgia and Danish holiday traditions.