Better-For-You Confections

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After years of R&D, SmartSweets is cracking the code on a low-sugar chew and officially entering the cinnamon category.

The cups feature creamy peanut butter filling on top nestled in a thin dark chocolate shell. 

A spokesperson from Givaudan reveals how brands can establish the best flavors for reduced-sugar solutions and sweeteners.

Better Sour's new product will roll out in major retailers this fall ahead of the film's release on November 27, with national media coverage and launch events.

Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.

We recently chatted with Rotten's founder and CEO about its better-for-you gummy worms, including what's next for the brand.

We recently caught up with the co-CEOs of SmartSweets about how the company works to keep up with consumer interests, plus notable recent innovations in gummies.

Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.

The Sour Littles are available in blue raspberry, lemon, and strawberry flavors.

Heidi Dorosin, co-CEO, SmartSweets, talks about the company's move to expanding its lineup to QVC, and how it plans its marketing campaigns.