The Hershey Company is set to showcase new product innovations and category management insights at the National Association of Convenience Stores (NACS) Show Expo in Las Vegas from October 8–10.
Ice Breakers Flavor Shifters marks an addition to the brand, broadening its lineup as consumers seek new forms of sensorial stimulation in their gum choices.
We recently connected with Joe Foguth, sales operations analyst, Gerrit J. Verburg Company, about the company's decision to expand its portfolio, plus trends in the category.
The latest addition to the Liquid Core family of brands aggregates everything the company has developed into a new direction that better aligns with its functional ingredient delivery system.