Cereal

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71% of consumers are trying to eat more protein in their diets, and the new cereal has 8 g of protein per serving.

OREO Puffs is reportedly a combination of crunchy, chocolate cereal puffs and mini marshmallows, made with real OREO cookie wafers.

The festive breakfast treat, featuring white chocolate and peppermint flavors, is intended to be enjoyed with cold dairy milk.

General Mills is celebrating the holiday season with new and returning products to make every gathering a little merrier. 

The brand’s co-founders, a pastry chef and a nutritionist, offer a range of better-for-you flavors with names and ingredients inspired by Black culture.

Chex x Peanuts Holiday boxes are available at retailers nationwide now starting at $5.39. 

The three limited-time-only cereals encompass Halloween and the winter season.

The athlete and the cereal brand also have hinted at a fashion collaboration dropping in the near future.

The product bears a simple ingredient list, with no soy, dairy, or artificial sweeteners.

After gracing the box this spring, sports icon Billie Jean King proudly passes the Wheaties Champion torch to Coco Gauff.