From Oat Crunch Honey to nutrient-packed High Protein and Zero, Kellogg's Special K adds three new flavors.

New product is a formal response to the "social media moment" of 2020.

The new Krave and Jumbo Snax products are intended for morning meals and snacking occasions.

General Mills' two new cereals include Lucky Charms S'mores and Hot Wheels Cereal.

General Mills to miniaturize its Trix, Reese's Puffs, and Cinnamon Toast Crunch cereals.

Cinnamon Toast Crunch has teamed up with Marvel Comics to offer Spider-Man fans a limited-edition collectible box that pays homage to Peter Parker’s hero origin story in “The Amazing Spider-Man.” 

Kellogg listens to fans and unites with Cinnabon once again to bring back the fan-favorite cereal, for the first time since 2018.

The fall-favorite flavor offers 0 g sugar, 9 g fiber, and 11 g of plant-based protein.

Playing the General Mills augmented reality game could lead to prizes.

The cereal business is one of three planned divisions.