Tony the Tiger made his gaming debut last year, and now he's leveling up his love of gaming once again with a new cereal inspired by the popular video game.

The Peeps brand is once again partnering with an array of new and returning partners to bring fans unique ways to enjoy its Marshmallow Chicks and Bunnies.

The snack and cereal company is progressing with the spinoff of the two divisions.

The two flavors contain ingredients designed to support melatonin production, such as zinc, lavender, and chamomile.

Three flavors with characters to hit grocery store shelves nationwide beginning this summer.

This is the first time that PEBBLES has added a new form to its lineup, and it will be a permanent extension to the brand. 

New one-of-a-kind cereals give Disney fans even more ways to celebrate Disney100, starting at the breakfast table.

Following a petition from Kellogg Company, the U.S. Food and Drug Administration recently announced increases to the fortification levels of Vitamin D allowed within the cereal category and now allows fortification of Vitamin D in grain-based bars.

From Oat Crunch Honey to nutrient-packed High Protein and Zero, Kellogg's Special K adds three new flavors.

New product is a formal response to the "social media moment" of 2020.