Better-for-you ingredients and innovative flavors continue to keep potato chips at the top of consumers’ list of favorite snacks, while the classics still resonate.
Snack manufacturers are giving the humble cracker a makeover - launching new flavors, formats, textures and functionality—as consumers demand more from these snack staples.
Despite growing demand for healthier snacks, consumers continue to turn to a perennial favorite - the snack cake - when seeking an indulgent and flavorful treat.