After a year that strained the limits of everything, including the descriptive power of adjectives like "unprecedented," "challenging" and "disruptive", something resembling "normal" (another term laid low by 2020's events) seems finally to be stumbling back to life.
Bakery snacks and snack cakes will always be popular, both for their portability as an on-the-go treat and for feeling like a "small indulgence." Even during the COVID-19 pandemic, consumers are still gobbling up these tasty treats, and if they're pre-portioned, that's a plus too.
Since the beginning of 2020, when the COVID-19 pandemic began its destructive spread across the earth, the baking industry has seen highs and lows unlike any other time in history. This unprecedented challenge has reshaped our world, and much of the industry is emerging stronger than ever.
The 1859 Charles Dickens classic historical novel "A Tale of Two Cities" begins with a statement of startling extremes, "It was the best of times, it was the worst of times…"
Change is constant in almost any industry. But a key variable is the pace of that change. And across the baking industry, we are seeing strong catalysts of change driving growth.
As presented in this annual "State of the Industry: Bakery" analysis, the U.S. bakery industry is responsible for $51.6 billion in annual sales, covering retail products across 10 vital categories: bars, breads, frozen breakfast, buns and rolls, cookies, desserts, pizza, snack cakes, sweet goods and tortillas.
The “State of the Industry: Snack & Bakery” editorial webinar, presented by Snack Food & Wholesale Bakery, will take place on September 6, 2018, at 2 p.m. Eastern.
We have long valued the strong partnership our staff at Snack Food & Wholesale Bakery has forged with Chicago-based market research leader IRI to provide fresh data for our category trend insights in every regular issue of the magazine. Relying on this single source of data keeps our year-over-year analysis consistent, and working with current data each month keeps our insights fresh.
The ancient Greek philosopher Heraclitus was known for his central belief that change is constant, a point clearly illustrated by the fantastic innovation seen across every bakery category today. Yet bread is the oldest form of food known to humankind, dating back thousands of years. And we still eat it today.
Puffed and extruded snacks are shedding their junk-food image with more nutritious ingredients and no-fry processing, plus on-trend flavors, textures and shapes to add more fun.