Kimberly J. Decker is a Bay Area food writer. With a degree in food science and a minor in English from the University of California - Davis, Decker has worked in product development for the frozen sector and written about food, nutrition, and the culinary arts.
America remains a nation of avid snackers. Who can blame us? Snacks are delicious, and snacking is just plain fun. Best of all, snacks—at least when wisely chosen—need be no less, and may be even more, healthful than going hungry.
Nothing says “reward” quite like a sweet baked good. After several years of overcoming near-herculean challenges—plague, war, and, if not outright famine, at least persistent supply shortages—it’s only fair that the sweet-goods sector received a reward of its own this past year: strong sales.
All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.
A few generations ago, finding anything organic was hard work. Now, although organic food is mainstream, it's still hard work to formulate and produce to USDA's National Organic Program.
It may be hard to imagine now, with the omicron variant laying waste to travel plans and sending us back behind masks yet again, but immunity as a wellness concern had been buzzing since long before anyone knew what SARS-CoV-2 was.
As far as Carla King is concerned, the contemporary cracker aisle is a far more welcoming, perhaps even a more progressive, place than it was when she was younger.
Perhaps as long as a decade from now, snack and bakery professionals will still be reckoning with the pandemic’s effects on consumer preferences and, subsequently, their own product development. And when they do, our current focus on wellness will continue to loom large.