Articles Tagged with ''SmartSweets''

After years of R&D, SmartSweets is cracking the code on a low-sugar chew and officially entering the cinnamon category.

We recently caught up with the co-CEOs of SmartSweets about how the company works to keep up with consumer interests, plus notable recent innovations in gummies.

The hard candy category has seen moderate growth, driven by new innovation and B4Y products.

Heidi Dorosin, co-CEO, SmartSweets, talks about the company's move to expanding its lineup to QVC, and how it plans its marketing campaigns.

The new recipe represents months and months of recipe testing and consumer feedback.

With a growing interest in healthier candy options, the brand is taking a deep dive into consumer preferences and behaviors surrounding candy consumption.

Made without artificial sweeteners, sugar alcohols or added sugar, SmartSweets Caramels have 94 percent less sugar than other soft caramels.

Available in three flavors, there is only one gram of sugar per three SmartSweets Jolly Gems.

SmartSweets continues to expand its product lineup with innovations including Cola Gummies and Lollipops, joining fan-favorites like Peach Rings, Sour Blast Buddies, Sweet Fish and more.

Featuring 3 grams of sugar per pack, these plant-based, soda bottle-shaped gummies offer the crisp flavor of cola.