The new campaign highlights Katjes' commitment to kindness for all animals, reflected in their use of plant-based ingredients instead of animal gelatin.
"With this transaction we are further expanding our strong market position in Italy," said Tobias Bachmüller, managing partner of Katjes International.
Certainly there were plenty of traditional sweets for candy lovers to sample and enjoy. Still, it was clear that more fruit, more indulgent chocolate, more whimsy, more intensity, more color and more authenticity permeated the show displays.
Katjes International GmbH, the international subsidiary of Katjes Group, has acquired Cloetta Italia for $53 million, pushing the German gummy manufacturer to No. 2 in the Italian confectionery market.