Overall, dollar sales of gift box chocolates are up about 8 percent, but price per unit increases played a role for some brands.

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Throughout July 2022, Candy Industry took a deep dive into various confectionery categories, including hard candy, gum, truffles and filled chocolates, and gummies and jellies.

The versatility of the gummy format is one driver of the category’s growth. 

Health claims, flavor innovations and nostalgia help drive growth, while price per unit increases contribute to higher dollar sales of hard candy.

The State of the Industry Conference is designed to provide focused, actionable ideas to inspire the confectionery industry and delight confectionery shoppers.