At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
Currency devaluations complicate sales projections and year-to-year comparisons while regional conflicts continue to wreak havoc on confectionery consumption. Nonetheless, wherever there’s peace and stability, consumers want a bit of the “sweet life.”
Global confectionery sales to be precise. A casual comparison between last year’s global confectionery sales estimates ($198.4 billion) and this year’s ($183.5 billion) suggests a dramatic 7.5 percent decline.
Growth has slowed in many regions and several sectors, particularly those buffeted by wars and economic slowdowns. Still, all signs suggest it’s just a matter of taking a deep breath before innovative new products spur a resurgence.
Vintage Confections sells hi-end lollipops for $40 in China — a sweet vignette that helps illustrate the global state of the industry for confections: borders are breaking down.
Editor-in-Chief Bernie Pacyniak offers his take on a recent presentation by Hans Vriens, the chief innovation officer for Barry Callebaut AG, on “Chocolate of the Future.”
The recession-resistant global confectionery industry shows signs of stirring again. Chocolate remains a key driver as increasing activity in BRIC markets stirs multinational and regional investments.