The World Food Championships has announced St. Pierre as the Official Burger Category Sponsor for its 2024 competition in Indianapolis, taking place Nov. 8-12.

Its Sliced Brioche Loaf variants have launched into 2,220 Walmart stores, and its Brioche Waffles with Butter are now available in more than 4,000 stores.

The U.K.-based company offers the U.S. market's best-selling brioche bakery products.

David Wagstaff appointed managing director, as St Pierre Groupe continues growth with senior leadership restructure following Grupo Bimbo acquisition.

Grupo Bimbo has acquired St Pierre Groupe, a maker of brioche products which has a growing U.S. presence. 

Brioche brand moves into bake at home market, with a new range of authentic French baguettes and rolls.

The brioche brand has extended distribution with key wholesalers, with new plans announced to expand merchandising program and drive trial with U.S. shoppers.

St Pierre has teamed up with the Tennis Channel to offer a one-in-a-lifetime prize to American shoppers.

The brioche brand has announced further distribution wins with Costco divisions on the West Coast.

Leading brioche brand secures new distribution, driving more than 20% volume sales growth.