Sweet Nothings Superfood Nut Butter Bites

Sweet Nothings introduces its first innovation outside of the freezer.

Company: Sweet Nothings

Introduced: September 2021

Distribution: National

Suggested Retail Price: $29.99 (12-pack, 1 flavor), $49.99 (both flavors)

Product Snapshot: Sweet Nothings, the frozen, ready-to-eat, spoonable smoothie brand, has announced the launch of its newest snacking innovation, Superfood Nut Butter Bites. The product will initially be available in two flavors, Banana Chocolate Chip & Apple Cinnamon, both with peanut butter filling. Sweet Nothings’ newest snacking concept contains only 140 calories per pack and is plant-based, gluten-free, and contains no added sugar.

Sweet Nothings recently teamed up with best-selling cookbook author, influencer, and podcast host Rachel Mansfield to create an exclusive Apple Cinnamon with Peanut Butter flavor. Inspired by the immensely popular recipes Rachel has shared through her social media and cookbook, these Superfood Nut Butter Bites blend together some of her favorite flavor profiles into a healthy on-the-go snack.

"THEY ARE HERE! As a longtime fan of all things Sweet Nothings, to collaborate on its newest innovation is a no brainer for me. I have made my own versions of these nut butter bites for forever and to have them out in the world for everyone to snack on is the coolest. The peanut butter oozing out of these ready-to-eat snacks is a game changer and I cannot wait for everyone to try them. Adults, kids, really anyone can enjoy!" said Rachel Mansfield.

Sweet Nothings’ Superfood Nut Butter Bites have a wholesome outer shell and are loaded with a creamy nut butter center. The bites are filled with nutrient-dense organic ingredients including bananas, apples, peanut butter, oats and flax seeds. On a mission to fight snacking fatigue, Sweet Nothings is putting an emphasis on the importance of clean-label products in a crowded sea of marginally “better-for-you” snacks. These Superfood Nut Butter Bites are made to fuel the busiest of days while satisfying any snack craving.

"Sweet Nothings is dedicated to our mission of showing that healthy can and should be delicious," said Beth Porter, CPO and co-founder of Sweet Nothings. "Our Superfood Nut Butter bites are the latest innovation we've crafted from ingredients you can instantly recognize as truly good for you, and we're excited to share this new format of delicious convenient snacks with everyone."

“We know consumers are tired of reaching for the same snacks time and time again, so, just like with our spoonable smoothies, we are excited to bring a unique, delicious, truly good-for-you option to consumers. Sweet Nothings wants to change the way we look at food and our hope is that this latest innovation does exactly that.” said Jake Kneller, CEO and Co-Founder of Sweet Nothings.

Superfood Nut Butter Bites are available exclusively on www.eatsweetnothings.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.