Company: Frito-Lay
Website: www.fritolay.com
Introduced: March 2021
Distribution: National
Suggested Retail Price: $3.29
Product Snapshot: SunChips launched its "Be Your Own Wave" campaign in August 2021, which includes the introduction of a new flavor, SunChips Chili Lime.
The flavor is bursting with red chili pepper and lime that taps into the growing consumer demand for spice and heat, especially among younger millennials.
