The heliocentric brand will give away an exclusive flavor during the 4 minute and 27 second eclipse and share messages from the sun in wheat fields along the eclipse's path.
In addition, Frito-Lay releases SunChips Monterey Jack & Garden Tomato flavor.
May 10, 2023
The flavors that took Doritos fans by storm after arriving in the U.S. for the first time in 2022 just returned to stores nationwide—but are only sticking around for a limited time.
Brand introduces new Doritos, Cheetos, Minis flavors.
October 10, 2022
PepsiCo returned to the NACS Show to demonstrate how its product innovations, portfolio, data capabilities, and commitment to social responsibility come together to fuel customer growth.
Emmy-nominated television host partners with Frito-Lay's popular wavy snack to spotlight individuality from artists across the U.S. as part of "Be Your Own Wave" campaign; five winners to receive $10,000 each and placement in SunChips advertising.