Mezcla Protein Bars

Bars now available at Southern California's EREWHON Markets

Company: Mezcla

Website: https://eatmezcla.com/

Introduced: August 2020

Distribution: National

Suggested Retail Price: $2.79

Product Snapshot: Mezcla, the vegan, gluten-free, non-GMO protein bar celebrating the world through food and art, is proud to announce their expansion into Erewhon Market. Despite only launching in June of 2020, the NYC-based brand is making a name for itself across the country.

The launch with Erewhon Market in Southern California extends Mezcla’s West Coast presence. Erewhon will be selling two of Mezcla’s three unique flavors: Peruvian Coconut Peanut Butter and Mexican Chipotle Hot Chocolate. The bars are set to roll out in all five locations.

About Mezcla: Mezcla is a vegan, gluten-free protein bar that celebrates the world and everyone in it. With three bold flavors, hand-drawn designs on the front of each wrapper, and a QR code that leads to a constantly changing virtual gallery of user-generated art, Mezcla brings innovation and personality to the protein bar space. Beyond the bar, Mezcla is dedicated to making a positive social impact, and as such donates 2 percent of profits to art organizations across the country.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.