Arnold, Brownberry and Oroweat Organic Breads collaborate with Disney to debut new organic bread for kids

Company: Bimbo Bakeries

Introduced: October 2020

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: Arnold, Brownberry and Oroweat Organic Breads, makers of nutritious USDA Organic and plant-based breads, are proud to announce the launch of their new Kids Organic White made with Whole Wheat Bread, featuring Disney's Mickey Mouse and Minnie Mouse. Together with Disney, Arnold, Brownberry and Oroweat Organic Breads are bringing these classic family favorites to shelves at major grocery stores and food retailers nationwide to introduce the only nationally-available organic bread for kids.

"The focus of this launch is bringing parents and children a nutritious bread with great taste and texture," said Jessica Grane, marketing director of premium brands at Bimbo Bakeries USA. "In teaming up with Disney, we have found a partner that aligns with our vision of delivering delicious and balanced nutrition, and we are proud to provide families with a bread that fits their wholesome lifestyles."

Developed for picky eaters to love and parents to feel good about, this USDA Organic, Non-GMO Project Verified, and plant-based bread is a good source of Vitamins A, D & E and is baked with organic whole grains as the first ingredient. Freshly baked using renewable wind energy, the brand's new kid-friendly bread brings consumers a great taste that's sustainably baked.

Alongside the launch of their new organic kids bread, Arnold, Brownberry and Oroweat Organic Breads are also proud to announce their collaboration with Big Green, a Colorado-based nonprofit committed to building a healthier future for kids by connecting them to real food through a nationwide network of outdoor learning gardens and food literacy programs.

In continuation of the brand's partnership with 1 percent for the Planet, Arnold, Brownberry and Oroweat Organic Breads sponsored Big Green at Home's October "Great for Growing" series of educational content. Big Green at Home is an online hub providing children, families and teachers with the resources they need to keep their minds and bodies engaged and active this school year. Each month, visitors can discover a themed series of activity bundles, lessons, videos and more to make teaching and engaging with kids at home easy and fun.

"In a year in which family and food have become even more important, we are grateful to partner with Big Green to bring families the tools they need to develop a strong, healthy relationship with food in the comfort of their homes," said Diana Kattan, brand manager for Arnold, Brownberry and Oroweat Organic Breads. "Not only will the recipe challenges and lessons create a fun distraction for everyone, but they'll also help families maximize their food resources and learn to prepare nutritious and delicious meals they can feel good about."

Arnold, Brownberry and Oroweat Organic varieties are available at major retailers across the U.S. All of their sliced breads are USDA Organic, Non-GMO Project Verified, and plant-based. For more information about the brand, please visit: www.arnoldbread.com/organic, www.brownberry.com/organic or www.oroweat.com/organic.