Drake's introduces Alpine Yodels snack cakes

Company: McKee Foods

Introduced: September 2020

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: Drake's Alpine Yodels are moist, yellow cake, rolled around classic Drake's crème and dipped in white icing.

"We're excited about this new companion to classic Drake's Yodels which were introduced in 1962," said Chip Stenberg, Drake's associate brand manager. "We conducted extensive research and found that sometimes Drake's consumers want yellow cake. Who knew? Alpine Yodels are perfect for those occasions."

Drake's Alpine Yodels will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Eastern U.S. A product locator search function will be available to consumers at drakescake.com.

As with all Drake's products, Alpine Yodels are certified kosher by the Orthodox Union. Consumers can look for the circled-U symbol (hechsher) on the cartons.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.