Sara Lee Frozen Bakery announces Superior on Main primary bakery to go peanut and tree nut free

Sara Lee Frozen Bakery is excited to announce that the primary bakery producing Superior On Main branded sweet baked goods is transitioning to operate as a peanut and tree nut free facility. The bakery produces Éclairs, Brownies, Madeleines, Black & White Cookies, as well as everyday and seasonal Iced Cookies. This is the first major production announcement for Superior on Main® under the integration of this business into Sara Lee Frozen Bakery, following the acquisition in August 2019

Starting this Fall, the statement “Made in a Peanut & Tree Nut Free Facility” will be added to Superior On Main ingredient labels for products made at this facility and will debut on its Harvest Holiday seasonal products. For all other remaining Superior On Main products made at this facility, labels with the peanut and tree nut free facility statement will be phased in during the remainder of this year.

Approximately 10 million Americans live with allergies to peanuts and tree nuts, two of the most common allergens in the US. “We received requests from both consumers and our retail partners for peanut and tree nut free products,” says Curt Coolidge, general manager, In Store Bakery at Sara Lee Frozen Bakery. “We’re pleased that consumers looking for nut free products will be able to safely enjoy our delicious desserts.”

The bakery producing the Superior On Main handheld pies will not transition to a nut free facility.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.