Company: Del Monte Foods Inc.
Website: www.contadina.com/snacks
Introduced: October 2019
Distribution: National
Product Snapshot: Del Monte Foods, Inc. has announced another new snacking innovation, Contadina Pizzettas. Known for their high-quality tomato products for more than 100 years, Contadina is expanding for the first time beyond the canned tomato aisle and into the freezer aisle with a new delicious and wholesome alternative to the traditional pizza bite.
Kicking off in Washington D.C. on October 12 and then heading across the East Coast, Contadina wants to introduce Pizzettas directly to consumers in a fun, interactive experience with its Food Truck Tour. Pizzettas will make their debut in select local venues including these local fall festivals with the below tour dates:
- Saturday, October 12 and Sunday, October 13: Washington D.C. at All Things Go
- Saturday, October 19: Charlotte, NC at Grilled Cheese Festival
- Sunday, October 27: Baltimore, MD at Jazz Festival
- Saturday, November 2 and Sunday, November 3: Edison, NJ at Great Food Expo
"Contadina has always provided the freshest ingredients to prepare the most satisfying Italian dishes; what better way to celebrate Contadina's centennial with Pizzettas, than expanding the brand into a better for you, convenient snack option for today's busy lifestyle," said Liam Farrell, VP of brand marketing for Del Monte Foods. "After months of looking at the latest food trends, better understanding of our consumer needs and competitive landscape, we're excited to offer this alternative to the traditional pizza bite with real, authentic Italian flavor right in your local grocery's freezer aisle."
Featuring a blend of Roma tomato sauce, real cheese and crust baked with real cauliflower, these wholesome snacks offer one full serving of vegetables in every five bites. These authentic pizza snacks can be purchased in three flavorful selections: Four Cheese, Margherita and Garden Vegetable and all are with no artificial preservatives or flavors.
